Power Wizard's Brand Guidelines
This guide outlines Power Wizard's brand identity and allows all content creators to develop material with consistency in tone, look and feel.
Power Wizard's Brand Guidelines
Requirements
For a small monthly fee, Power Wizard's technology scrapes 1000s of electricity plans to find the best one for your household consumption. As a start-up, Power Wizard needed an overarching brand strategy that included not only visual branding, but guidance on voice and tone.
Content strategy
I began with the marketing archetypes, and Power Wizard was easily the magician. The service was a new concept to consumers, and I wanted to convey the ease that Power Wizard's technology would bring to a business notoriously confusing. The technology was flawless, so I brought confidence and ease into its voice.
Delivery
The guideline lays the foundation of directness, trustworthiness, knowledge and charisma. This voice and tone was used across web content, marketing, customer communications, and eventually, into the scripts of our sales team.
Select the image below to view brand guidelines.
Power Wizard enrollment tool training manual
Requirements
Power Wizard's customers either signed up on their own, or called our sales agents who explained the service, and ideally, completing the enrollment. We also had brokers that represented the product. As a lean start-up team, there wasn't enough people to conduct ongoing trainings, so developing a training manual was critical. The manual shows content design throughout the agent enrollment tool - specific scripts on the side to help agents overcome selling challenges - as well as a play-by-play on what each screen means, and why we ask for so many personal details. Under my leadership with the help of this manual, the sales team was at a consistent 50% CVR.
Content strategy
Create a manual that could be used without oversight. Ensure there were no grey areas left unexplained. Use easy to understand language and concepts, particularly for our agents working overseas.
Delivery
A robust, user-friendly training manual that allows the user to get up and running in one day and complete enrollments with Power Wizard, on their own.
Select the sign in screen below to view training document.
